Uses:

• Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact
• Helps protect against cavities

Where does sensitive tooth pain come from? Receding gums and damage to your enamel can expose thousands of microscopic channels which lead to your tooth's nerve center.When your teeth makecontact with somethinghot, cold, or sweet, sensations are carried down these channels to the nerves, causing pain.

How does Colgate Sensitive Complete Protection work? Colgate Sensitive Complete Protection has a clinically proven active ingredient that soothes the nerves and builds increasing protection against painful sensitivity with regular use.