Burt's Bees Fruit Fusion Fluoride Free Kids Toothpaste gently cleans teeth & tastes great! Not every parent wants fluoride in their children's toothpaste. We've carefully crafted this version of Fruit Fusion without Fluoride, leaving the choice up to you! Not tested on animals and made without: Sodium Lauryl Sulfate (SLS free), Triclosan & Parabens, Artificial Flavors & Sweeteners, Preservatives & Blue, Red, Yellow Dyes and Plastic Microbeads. Tubes and Cartons are 100% recyclable