- Ben & Jerry's Phish Food Ice Cream
Chocolate ice cream with gooey marshmallow, caramel swirls and fudge fish. It's delicious, but how did it come to be? Ben had been pondering the lack of a good marshmallow ice cream for years. "Most attempts at marshmallow were wispy. You can see the white streaks, but you can't taste them, you can't feel them, you can't experience the true glorious marshmallowness of it all," Ben remembers. Well, back in 1995, we suggested to the rock band Phish that we celebrate our shared Vermont, USA, roots by creating a Phish flavour. As the wheel started turning on the collaboration, Ben saw an opportunity to solve the marshmallow conundrum once and for all. Starting with a base of rich chocolate ice cream, he and our flavour gurus started bringing the band test tubs of the evolving concoction. "We ate a lot of test tubs around the table with Phish. We've done flavours with other artists and entities, but nobody was more involved in creating the flavour than Phish was," Jerry says. The band was instrumental, for example, in calling for caramel swirl, an addition that pushed the flavour over the top.