How We Share Your Information
We share the information we collect within The Kroger Co., and also with our affiliates, service providers, marketing partners and other third parties.
We may share data with third parties for the following business purposes:
- Within Kroger and with our Affiliates: We may share your information within our company and our subsidiaries and affiliated companies for the purposes of decision making, reporting, management, analysis, administering programs, promoting service offerings and other business purposes.
- Service Providers: We may share your information with our service providers who provide us support services such as hosting our websites, postal delivery and electronic mail, mobile messages, product and service delivery, conducting analysis to improve our products, websites and store experiences, fulfilling orders you place, managing payments and answering your questions. Service providers only use the information they receive from us for the purposes we hired them for, we don’t allow them to retain, use, disclose or otherwise handle the data for their own purposes.
- Marketing Partners: We may share your information to display online, mobile or other advertising based on your purchases, activity on websites and mobile apps, and preferences you share with us so we can provide you with promotions and special offers that may interest you. We may also share information with marketing partners to help us analyze data and provide more relevant, personalized communications to you, sometimes combined with other sources.
We may use your purchase history to help The Kroger Co. and other third-party brands present advertisements that are more relevant to you on The Kroger Co. and third-party websites, mobile apps and other digital media channels. We will not increase the number of ads you see, but instead will help deliver more personalized advertisements and offerings to you (e.g. the relevant ads that you receive from participating in our Loyalty program).
We create a customized and engaging customer experience on our website and mobile applications by displaying advertisements that are personalized. Interest-based ads (also sometimes called “personalized or targeted ads”) are displayed to you based on information collected from your online interactions across multiple websites that you visit, or across multiple devices you may use, in order to predict your preferences and show you ads that are most likely to be of interest to you. In an effort to provide you with relevant content and offers that may be useful to you, we may partner with third-party companies to display content, offers or advertising that is tailored to your interests based on how you browse and shop on both Kroger-owned and operated sites and off our sites. These third-party companies use information and technologies such as browser type, hardware or software information, cookies, session ID, time or date, click-stream information or static IP addresses. We may provide information to third-party companies that display purchase-based or interest-based ads. In addition, others (advertisers and ad networks, ad serving companies, or other service providers) may infer user interests or purchase history based on interactions with, or clicks on, personalized ads or content. You can learn more about interest-based advertising, and navigate to options that will allow you to exercise your rights to opt-out of online behavioral advertising, by visiting the Network Advertising Initiative’s Learn More Page or the Digital Advertising Alliance.