Bringing you fresher than fresh produce.

It takes a team to make fresh for all. Because fresh starts at the seed. Not in the store.

Clip Coupons

Save on Simple Salad Solutions

Save $2 when you buy one of each item of Kroger boxed Salad, Naturesweet Tomatoes, and Lighthouse dressing.

Fresh Berries at Sweet Prices

Savings on select berries. Assortment varies by store.

Find Your Fresh

In Season Produce

Produce Shipped to You

Our Brands

Fresh Fruits & Vegetables

Fresh. Healthy. Delicious. We source our large selection of high-quality fruits and vegetables from thousands of local suppliers. From fresh fruit, salad, juice, dips, and veggie trays, we have the fresh options you’re looking for. And so many ways to shop. Explore inside our store. Try fast home delivery or choose pickup.

Local Fruits & Vegetables

Our fruit and vegetables are sourced from thousands of local suppliers and farmers. Together, we’re partners committed to freshness. We are proud to serve local fruit and vegetables and give your family the freshest choices. Our selection includes tropical fruits, pears, citrus, apples, grapes and much more.

Organic Fruits & Vegetables

Explore our large selection of organic vegetables and fruits. Our organic produce choices include carrots, lettuce, tomatoes, apples and more.

Veggie Trays & Other Specialty Products

Our fruit trays and veggie trays are perfect for your party or get-together. Try our snack trays with fresh fruit, vegetables, nuts, cheese and other snackable bites. Pre-made vegetable trays or made-to-order options make it simple and easy for you.

Ways to Shop for Fruit & Vegetables

Whether you shop inside our store, choose pickup, or get fast vegetable and fruit delivery, we can help stock your shelves with freshness. Find out more about ways to shop fresh fruit and vegetables now.

Ways to Save on Fruit & Vegetables

There are so many ways to get fresh fruit and vegetable deals. Check out our digital coupons and our weekly ad for great fruit and vegetables coupons you won’t want to miss.