Discover King’s Hawaiian® Ube Coconut rolls. Featuring the same soft texture of our original rolls, blended with real ube and coconut milk. Full of island flavor and distinct purple color, they’re perfect for breakfast, dessert, or a lightly sweet snack anytime. Enjoy them toasted, topped with your favorite spread, or straight from the bag. Made with aloha, shared with joy.

Ube Coconut rolls have a rich, nutty sweetness and are full of island flavor
Soft, fluffy rolls perfect for breakfast, snacking or dessert
Made with real ube (a yam with a distinct purple color) that imparts a unique lavender color to the rolls and real coconut milk
Enjoy toasted with your favorite nut or fruit spread, with ice cream or straight from the bag
Available for a limited time only – grab yours today!

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