TASTES AMAZING: Brown Swerve is sweet and delicious. It is a natural brown sugar replacement that does not have the bitter aftertaste associated with other sweeteners like stevia and monkfruit. MEASURES LIKE BROWN SUGAR: If your recipe calls for a cup of brown sugar; simply replace with a cup of Swerve. Since it measures just like brown sugar, using Swerve in your favorite recipes will be a breeze