Maxwell House Ultra extracts the maximum flavor from each bean during our advanced roasting process to deliver a robust cup of coffee at an economical cost to you. No matter where or how it is served, MAXWELL HOUSE Coffee is the coffee that people recognize for quality and consistency every time. Good to the Last Drop. MAXWELL HOUSE is a regular yield coffee specially blended with rich, premium-quality beans to meet the requirements of the foodservice market. In general, consumers are knowledgeable about coffee brands and often choose their coffee based on the brand. MAXWELL HOUSE is a full-bodied, hearty coffee made for foodservice operators who prefer the tradition of regular yield.