New! Our richest and most nourishing shampoo. Softens thickens and repairs hair. Twice as concentrated as other shampoos. This amazing new shampoo softens strengthens and adds shine and body. Great for dry damaged or curly hair that needs softening. Because it is highly concentrated a little goes a long way and this shampoo benefits the environment by saving on packaging. Color safe. Gluten-free Tip:This shampoo is very rich in conditioners.If you want less conditioning be sure to rinse thoroughly.